Microsoft brought out McDonalds to demonstrate "Real World SOA" as part of last week's SOA and Business Process Conference.  The noteworthy aspect is  McDonalds use of Oslo, Microsoft's forthcoming modeling platform.  Chevron, also represented at the conference as "Real World SOA", is also interesting in using Oslo.   The major customer benefit of Oslo as described by Microsoft?   Productivity - thanks to Oslo's visual modeling tools.