I am not a big fan of technology companies mixing technology and politics as noted in this somewhat disturbing article in Sci Tech. It's great that SOA reduces the "carbon footprint", but let's not pretend that SOA will help "save the planet" (not that we could ever destroy the planet anyway, even if we tried). If tech companies wish to play politics, they should promote SOA as making information cheaper and more easily accessible. This will lift everyone's standard of living in the long run. Of course, making that claim becomes harder when some tech companies are helping countries censor that very information.