Joe McKendrick makes five SOA predictions for 2009. I disagree that there will be less hype about SOA. Given the current economy, vendors will likely push SOA even harder. SOA is powering the next wave of corporate technology upgrades -- the more hype, the easier a product is to sell. No company wants to fall behind, even in a bad economy. Expect vendors to play companies against each other in order to drive SOA business.