Joe McKendrick writes that now may be the right time for all the SOA startups. This is truly a great time to start a startup. The problem? Funding. Try getting VC funding right now on a technology which has received a lot of press for its 80% failure rate. The financial industry, which would benefit greatly from SOA with all the current mergers, have not been big adopters. Instead of startups for SOA technology, I believe we will see more startups using SOA technology. By using cloud computing (such as Amazon) to provide storage, data storage, etc. on a much cheaper basis than having to build out that yourself.