Here are the slides to Linthicum's speech "SOA from the combat zone" at the InfoWorld SOA conference in NYC. KPI finds that Linthicum's basic principles are correct but often ignored by companies. One instance where Linthicum is simply wrong: when he states 'do not let consultants or vendors drive the project.' Your SOA project will have a much better chance of success if you let IBM Global Services or Oracle drive. Why? Because they have the experience of many SOA projects already behind them. Likewise, an experienced SOA consultant can bring a wealth of knowledge from different projects and different vendors. The last thing you want to do is to use in-house developers. In fact, the most successful SOA projects are ones that start with a change at the C-level, followed by imported SOA architects and developers to augment and teach the in-house staff.