Amazon, the undisputed king of SOA, will begin a pay-as-you-go content delivery service. How simple has Amazon made it? You start by storing the original version of your objects in Amazon S3 to ensure they are publicly readable. Next, a simple API call registers your bucket with the new content delivery service. This API call returns a new domain name for you to include in your Web pages or application. When clients request an object using this domain name, they will be automatically routed to the nearest edge location for high performance delivery of your content.